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It doesn't do a lot of good to have a
dynamite web page if no one can find it. If generating leads
and having new prospects and clients find you via search engines is
important to your cause or business, then search engine optimization
is an essential ingredient of your web marketing efforts for
improving search engine ranks.
SEO Optimization
Rule #1: If you are targeting the wrong search phrases and
keywords your web will not connect with the searchers you want.
That's why we do extensive research using the services of the best
internet search word database on the planet:
Wordtracker.
If you want to do your own keyword research, you certainly can.
We can also teach you how to most effectively use Wordtracker.
This will save you time, save you money and improve your understanding
of the results.
SEO Optimization Rule #2:
Search Engine Optimization is mostly about words. Search
engine
robots and spiders read words. Search engines are trying to
determine what each page in your web is about. If your page reads
as a mixed message, a little of this and a little of that, you won't get
high rankings. The more specifically each page focuses on a
specific subject, the better your chances to achieve high rankings.
Search on Google for SEO project process and read
the page in RonCastle.com.
The search engine optimization process to
improving search engine ranks involves:
Collaborating on your intended market
strategy and
market targets to determine appropriate keywords for search
engines.
Researching those keywords to find
keyword phrases that include your market strategy, as well as
researching similar phrases that have a low KEI (keyword efficiency
index), an analytical method that indicates search phrases that have low
competition from other web pages on the internet. These statistics are
developed by from roughly 400 million web searches during the past 60
days, data collected by
Wordtracker
from Metacrawler and Dogpile with statistical analysis from
StatMarket. With this information we can determine with surprisingly
close accuracy the number of past and potential future searches for your
phrases every 24 hours, which is an important indicator of current
market interest and potential for your products and services. All of
this information will be presented to you in Excel format for your
review. Your education is part of our process. Educated
clients make wise decisions.
If your web site is already on the internet,
we will perform careful analysis of whatever search engine ranking
success you may already have. The strategy is to preserve
whatever good search engine ranks you have and to improve search engine
ranks from good to better.
Web design consultation and optimization: Making
sure your site has no traps that will prevent spiders and robots from
properly indexing your site. -
Making web usability recommendations for
changes to your current web for programming methods or navigation
structure that may prevent search engine success. For example,
splash pages and webs done in Flash are loathed by the most important
search engines. Webs programmed in frames have problems being
properly or adequately indexed without special attention.
Using the above information to
structure your page titles, descriptions and write keyword rich page copy
that tells your story in an acceptable way for your readers as well as for
search engines.
SEO copywriting for
the web is different from any other type of copywriting. If you want to
be found, writing for search engines is a must. The writing may not be
as eloquent as the present copy on your web. Or, it may be better!
Eloquence should be the primary focus of PDF downloads or print
catalogs. Search engines should be the primary effort of your web copy.
For a new web, making search engine
submission and registration to key engines.
Making recommendations regarding linking
with appropriate partners to build your traffic and PageRank.
Providing a
regular maintenance schedule to monitor, modify and improve your
rankings. -
Providing ongoing periodic search phrase research to
detect changes in search trends and identify new target opportunities.
Search engine optimization methods we DON'T use, and we
recommend that you should not use any SEO optimization solutions
provider who does:
- Hidden text or links.
- Misleading keywords or keyword stuffing.
- Cloaked pages or sneaky or deceptive redirects (keyword-stuffed
landing pages that quickly redirect to the real page).
- Doorway pages made only for search engines.
- Duplicate sites or pages.
- Monthly submissions to search engines (a waste of time and money).
- Mainly optimizing meta keyword tags (a waste of time and money), but
important for some directory listings.
- Link farms.
- Wearing a necktie (this one is REALLY important!)
One of the most important things we do is educate our
clients. Educated clients make smart decisions.
We will explain in great detail whatever you want to know
about what we do and how we do it. SEO optimization is
somewhat like golf. There are a lot of folks who play,
and only a very few who play really well. If you want
to take lessons, you would take them from a pro, right?
You would expect him or her to teach you everything that
they know to improve your game. We feel the same way
about SEO optimization. If you want to learn to play,
we will teach you what we know. If you are evaluating
SEO optimization services and you feel like you are getting
smoke and mirrors.....well.
Contact us for details on how we can put our
SEO services to
work for you.
See some great
SEO tools and SEO resources
here.
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