Why is SEO optimisation so important?

The statistics speak for themselves.

• 91% of Internet users use search engines to navigate the web
• 9 out of 10 searches are done from the top 20 search engines
• 8 of 10 searches are done from Google, Yahoo and Bing
• 85% of search engine users do not look past the first 40 results.
• 77% of Internet users employ search engines more frequently than any other online media as the leading vehicle for discovering web sites, surpassing banner ads, web links, e-mail links, etc.
• Search volume presently exceeds 300 billion per moth worldwide
• The results from organic search engine optimisation are FREE!  It is an investment with lasting value, not an advertising expense.

Source:  eWhizBiz Publishing & SEO-optimisation.com